Eckhart Tolle is on the Rich Man’s List. Is this the price of enlightenment?

Eckhart Tolle is on the Rich Man’s List.

Is this the price of enlightenment?


In August, 2000, a meditator at the Spirit Rock Meditation Centre, Marin, California, kindly gave me a copy of The Power of Now (price $21.95) by Eckhart Tolle that had been published the year before. She told me she had bought a dozen copies to give to her friends. She wrote on the inside cover:

“Thank you, Christopher. I am grateful for your guidance and your support in my awakening.  May this book be a blessing to you.  It is changing my life.”

Many people worldwide express immense appreciation for the spiritual teachings of Eckhart Tolle. His teachings have made a difference to people’s lives. He has the capacity to communicate his spiritual/psychological insights in ways that make much sense to those who follow his approach.

Within a few years of writing his first book, Eckhart Tolle, a spiritual teacher brought up in Germany, formerly worked in Britain and currently living in Canada, has become one of the best known spiritual teachers in the Western world offering retreats, public talks as well as appearing on various television programmes.  Millions have read one or more of his four books:


Published in 35 languages, these four books have gone onto sell some 12 million copies or more between them.  The cover of my 2009 copy of A NEW EARTH states “The 6 million-copy worldwide best seller.”

Mind the Gap

Is there a growing gap between the teachings of Eckhart Tolle and his immense wealth? Is this the price of enlightenment? Eckhart speaks regularly of the illusions people live in. But is he aware of the disillusionment that people feel when spiritual teachers become incredibly wealthy?

Eckhart Tolle has established a huge worldwide commercial enterprise through his business company, Eckhart Teachings. Last month, Watkins Bookshop in London named Eckhart as the world’s second most influential spiritual teacher after the Dalai Lame and immediately ahead of Pope Francis.

Tolle’s highly successful commercial activities have put him firmly on the world’s RICH MAN’S LIST in the space of  15 years.

It is surely appropriate to question whether his growing personal wealth, and his desire for more, is compatible with his spiritual teachings.

If one of his books sells for roughly around $10.00, then then total  income from his books alone amounts to $120,000,000. Eckhart would receive a percentage (probably around 7.5% – 10%) of this from royalties.

His commercial activities in the UK alone include Eckhart Tolle TV Live Stream  for six months. $99.65, New Earth Card Deck for £19.00, New Earth Calendar for £11.00, Inspirational Selections from A New Earth £18.00, Eckhart Tolle’s Findhorn Retreat (2 DVDs and a book). £27.00, Eckhart Tolle’s Music to Quiet the Mind £13.00, In the Presence of Mystery (Audio) £22.50 and much, much more. Bulk production of a DVD with box, label and inserted jacket costs less than a $ per item.

In October 2013, Eckhart and Kim Eng gave a five day retreat in Italy. His website said the retreat cost $995.00. I took a second breath when I saw the price for the retreat. And that was before I noticed the dreaded asterisk. On the asterisk below, it read:

*Tuition price only. Accommodations and meals package is additional.

Eckhart and Kim Eng charged $995.00 (£600, €725) for their tuition of participants for their five day retreat, plus sales of books, DVDs, calendars and so on. You do not have to be a rocket scientist to work out how much money they receive if 500 attended. They could have made for themselves about half a million dollars in five days. Participants booked through Eckhart Teachings to pay to stay in nearby hotels, ranging from $500 to $1000 for the five nights – a walking distance to the huge conference hall to listen to Eckhart. If participants make their own housing arrangements, then they pay Eckhart Teachings, a “commuter fee of $295 including meals and yoga mat.” Eckhart gave a two day retreat in Australia in 2011 to hundreds of people. Eckhart charged $695.00 for two days of intuition. It’s seems to be a money spinning guide to enlightenment.

Public Talks

Eckhart charges individuals between the cheapest seats at £50 to £75 for the “platinum seats” to listen to him give a two talk with questions and answers. In an evening programme in a theatre in the East End of London in October, 2013, more than 2500 people attended.   It meant that the commercial arm of Eckhart Teachings probably received around £150,000 gross from tickets sales, plus sales of his books, his DVDs, his calendars, cards etc. Costs include rent of the theatre for the evening etc.

Eckhart gives talks addressing the suffering of clinging to ownership. Yet, it is stated on his website: “Absolutely no recording devices of any kind are allowed at the retreat.” Eckhart Teachings keep a tight control over recorded access to his words.

Some Eckhart Tolle fans will defend these substantial charges. Concerts and sports events cost much the same amount of money for the same amount of time so why should not a spiritual superstar charge top prices for admission? There is a difference. And it is a big difference. Entertainers and sports stars do not offer spiritual teachings on letting go, dropping desire, living without attachment, trusting in the now and enlightenment.

The cover of The Power of Now tells readers that the book is a guide to spiritual enlightenment. For whom is this spiritual enlightenment? It would seem this enlightenment is for those with disposable income, mostly middle class people in their 50’s and older. The door charges and retreat charges effectively exclude many teenagers, single mothers, the poor, the unemployed, the low income, backpackers, people in debt, people struggling to pay bills for sickness and the elderly living on a state pension. The cover of A New Earth tells us his book is to “create a better life.” For whom?

Around 13 million people or 20% of the population in Britain live below the poverty line. Far too many families have to choose between food and heat. Figures are probably similar in other Western countries.  The poor can’t afford to buy a CD or go to an Eckhart Tolle talk, let alone a retreat.

Wealth and Spirituality

When asked about wealth and spirituality, Eckhart replied on YouTube:

“Many in traditional religions have renounced material things did not realise that they have not renounced desire in their mind. So they tried to suppress desire by having no possessions. The true renunciation is about attachment to which operates on an inner level.  It is the inner that matters.”

Is Eckhart Tolle honestly trying to claim that he has renounced desire while desiring to charge exorbitant tuition fees to listen to him? Some of those renunciates in religious traditions, who have little or no possessions, include such Buddhist monks as the Dalai Lama and Venerable Thich Nhat Hahn, the fourth most popular spiritual teacher in the Watkins Bookshop list. Another renunciate from the Christian tradition, Pope Francis chooses to live in simple rooms in the Vatican.

In A New Earth (page 46), Eckhart writes about the problem of the ego. “I don’t have enough yet” by which the ego really means “I am not enough yet.”

“Having  – the concept of ownership – is a fiction created by the ego… Wanting keeps the ego alive much more than having. It is an addictive need….

“The thought forms of me and mine…I want, I need ….pertain not to content but to the structure of the ego.”

Fine words, Mr. Tolle. You have made $millions in the last 15 years. Do you really need to own so much money? Why do you still want to make even more money?

May I humbly suggest that you reflect on your insightful words for your readers on page 99: “My God. Is this what I have been doing? Once you see what you have been doing or are doing, you also see its futility and the unconscious pattern, then comes to an end by itself. Awareness is the greatest agent for change.”

  • Please explain to your many followers how your desires and needs to make so much money from your talks, retreats and commercial sales contribute to a new Earth.
  • Please let your followers know what you do with your immense wealth?
  • Do you use your money to create a better life for people? If so, what organisations, trusts, charities do you give to?
  • Do you invest you invest your money in the financial markets? If so, which?
  • Do you leave your money in your bank? If so, why?

If the thought of such transparency is too difficult for you to handle, then I have a small suggestion.

You are on the world’s Rich Man List. You are very wealthy. From now on, please offer all your public talks and retreats on the basis of dana  (a Pali word meaning the act of giving, the offering of a donation) and minimise the price of your books, cards, calendars etc.

The Buddha spoke frequently of the power of dana. Dana covers many aspects of the inner life:

  • An important aspect of spiritual enlightenment 
  • The power to let go 
  • The practise of generosity 
  • To abide in trust 
  • To be established in the now 
  • To be free from greed 
  • To end measuring of one’s worth through fixing a charge 
  • To live without desire for financial security in the future 
  • To see through egoic needs and identification with wealth 
  • To show compassion to many people with financial hardship 
  • To treat teachings as truly priceless 
  • To support creating a better life for everybody.

Your teachings have given much support to the spiritual journey of your followers. You deservedly receive a lot of goodwill from people. You can make a contribution towards developing trust in spiritual teachers and their teachings. Your practise of dana would dispel the growing widespread disillusionment with spiritual teachers who accumulate vast sums of money. This is not a hair-shirt philosophy but an act of kindness and support for all regardless of their financial status.

If you developed trust in dana, you would show to yourself and your followers the power of now to let go of old desires. I am sure you would agree.




  • I have been pondering this for sometime and agree with Christopher.
    I think that his choosing to drive a big Jaguar is indicative of his true mindset. There are plenty of reliable non-statement cars out there, as well as three year old Datsuns. For me? It is all I need to know.

  • Eckhart Tolle is a Spiritual Teacher, he doesn’t have to give money, his work is to helps people to find their own self, the Life in them, the God in them. The money he makes has absolutely nothing to do with it.
    In French. we have a saying:” all work deserves a salary.” In my humble opinion, he does the best work so, he deserves the best salary.
    He gives his teaching for free on you tube and it is accessible to everybody. If some rich people want to go to his seminars and pay a fortune, it’s their business. If their ego wants to appear with Eckhart, so be it.
    I know that I am a student of Eckhart’s teaching and all I have is you tube, some of his books and tapes and He helps me live a happy, fulfilled life. I can say He helped me find LIFE. His books are worth way more than the money I paid for them.
    Eckhart Tolle is a great man of all times and I don’t think the people who are judging him or his money are affecting him.

  • Really? Sure you can go to fancy retreats, but I listen to him for free on Youtube. I love it and often have my own free retreat right in the car on my way to work. It isn’t like his teachings aren’t available for free if you want them. Some people have money and enjoy retreats. There is nothing wrong with that, any more than charging for your time to teach people about spiritual truth. We all gotta eat. And there is a spiritual teaching that if you follow the truth, all your needs will be taken care of. I think this man deserves to live in comfort. He lived in poverty as well. Success isn’t something to be sorry for.

  • Truth is truth wherever you find it. I’m not rich but I spent £3.50 on the power of Now and it is benefitting me. Its true that when I paid to see the Dalai Lama it only cost me £40 for a 2 day event but Eckhart Tolle is not the head of a religion or a prophet. What he says rings true regardless of his personal circumstances.

  • I lived in the same house as Eckhart Tolle, when he was formulating his idea. He was a nice guy.

    Well done ET: ‘There’s a sucker born every minute.’ (P.T.Barnum).

  • I disagree. Nobody, not you, not me, not the ant, can live anywhere but the “present”. It’s not something to be “understood”. Even reflecting on the past or musing on the future happens in the present. The so-called “power of now” can be replaced with the reality of “always”, and nobody will become “enlightened” by it either. “Enlightenment” is a sales pitch, a concept, an industry.

  • I have learned and continue to learn a lot from him without spending a penny. Many of his teachings are free on line via YouTube. If people want to pay big bucks for his seminars is their choice. Giving up his wealth won’t take care of human suffering and he knows it.

    • Gia is right. Besides, why does Christopher Titmuss have a blog? Is HE collecting money? Is HE trying to get famous and have influence and be seen as the all knowing important one and grow his ego? Who cares? I don’t!

  • No-one actually knows what he’s planning to do with all his money – he doesn’t even know. He’s reported as saying that he’ll use it when or if a use for it comes to him. Maybe he’ll build a meditation island or something. If you view this negatively that’s your problem.

  • Actually it’s not him. He doesn’t really care about the money; it’s the people who have taken over the ‘Tolle Administration’. He is an industry now. I actually had a lengthy conversation with one of his ‘team’ about the very topic discussed here and that person told me they need to charge these prices because they have ‘costs’ to cover which includes their own generous wages and expenses. So please do not blame Eckhart Tolle for all of this. He is actually a simple man who spreads a true message. The trouble is – he never expected to get so big…who can handle all that – then of course you need a ‘team’ to ‘look after’ you.

  • I don’t know how to feel about this. I know it’s my ego, but I’m heart broken right now. Realising the monetary benefit behind the teaching. I don’t know how to feel about it. Jesus and Buddha gave everything up.

  • Tolle turned me off right out of the gate. The idiotically transparent fraud of his “enlightenment” sitting on a park bench should have made anybody with reflective capacity shut and shelve his original best seller. But, I guess, like many I continued reading ever hoping that it contained something of value that was “missing” with other “teachers”. I was wrong. You are your own best teacher and the money grubber in Tolle was pretty obvious from the outset. Thanks for this confirming article.

  • Tolle could learn a lesson from the punkrock band the Clash. When the band came to NYC in the early 80s, they rode the subway from the airport and eschewed the limo to keep costs down so that fans only needed to pay $10 to hear them, while other bullshit bands were charging $75. So how realistic is it to expect a paradigm shift in the universe if the top spiritual leader is preaching to the 1% and raking in the cash and the pople experiencing the most stress can’t even pay their rent? Another new age hypocrite like Jerry Rubin who preached do as I say, not as I do.

  • Yes, it does seem strange why he charges people such exorbitant prices for a simple retreat or to watch him speak. He has effectively screened out all those who can’t afford the hefty price tag. This does not seem right. Spirituality should be acessable to everyone, not just a few. It should not be denied to anyone especially not because of their financial situation. This is how it is practiced in the East. I have often wondered what Eckhart does with all the money he makes.

  • Eckhart Tolle is a human being like everyone else. He might be trying to cash in on his investement, but we don’t know if he is attached to money. We should only focus on the principles he is teaching and not the retreats and expensive stuff. Once you got the idea you don’t need him to spoon feed you, he himself is figuring things out as it comes to him. Some times he even says some stupid shit. But I believe his core principles are very useful and by applying those to our daily life I think will be beneficial to all.

    • He is human and principles he is teaching?

      Uh, in my mind, that would be materialism and self-advancement. These are NOT spiritual values. Core principles? Accumulating massive wealth? How does that separate him from Google/Apple/Amazon “owners” in their quest for power through wealth? It doesn’t. Just selling re-hashed stuff to make money.

      I came across his “stuff” years ago and dismissed him immediately. He had, in my mind, tacked together a whole lot of disparate, new age ideas to market himself and his “program for life.” Seems he’s into it for his own program for a better life for himself at the expense of others’ cash and “faith.”

      Really easy to see, once one is aware, of how these people “bait” the faith of truly lost seekers and then “switch” to lots of cash for themselves, preying off the “trust” of innocents. I despise this man and every one like him . . . males and females alike.

      Sorry, he was a total “wrong number” from the get go for me.

      • There is no such thing as spiritual values. Materialism describes Ines attitude towards material wealth, not how much of it you may or may not possess.

  • After all is said and done, are we not all only human? Will we care or even feel when we are gone? Now that is a question never answered. Why waste time reflecting on others as life drains away?

  • I was going to leave a comment, but then realized I would just be adding mind thought ego stuff to….. mind though ego stuff.

    Better to just ‘feel’ with all-that-is…. aaaah, I feel et’s wealth and it is my wealth too.


  • I feel that for those who cannot see the illusion of money, eckart is a voice that may penetrate for you. If you accept things easier because you contribute printed paper for it, then great!

    thankfully there are people who have passed on this message in non monetary ways.

    lets just all try to understand the level we are on, water does not spontaneously boil, slowly all molecules eventually evaporate.

  • Eckhard Tolle’s teachings AND MY PRACTICING THEM HAD saved my Life!!! I have read a couple books, seen some videos but then I put them away and tend to the business that is myself. Even he says that what he teaches are just meant to be signposts, a finger pointing the way. That is all. But what I don’t like is that silly Kim Eng. This is where he loses me. But I take the good and leave the rest…

  • For those who are defending Mr. Tolle:
    In fact there is nothing wrong about being wealth. However, have you realized that his teachings can be accessed by a tiny fraction of the world population?
    The “power of now” is for anyone who can afford those expensive seats or even the books (believe there’s a bunch of people that can’t afford a book or never had the chance to learn how to read).
    Final question: have you ever seen this man teaching poor people? Have you ever seen them in poor places where the suffering is way out of white people problems? I wonder why is that. I was truly disapointed when I realized that. Tolle came to my country and gave a paid speech for a very small audience who could buy the tickets. I’ve seen other spiritual leaders who came here and give public speechs and guided meditation for free. This is the true awakening.

    • Sorry but, A tiny fraction of the world population? I can access it for free right now, you can too. Just search his name on You Tube and boom! You don’t need to spend large amounts of money. Everyone see what they want to see, nothing more nothing less…

  • Do you really think that making money makes you less enlightened?? Does he appear to be attached to the money? What makes it “wrong?” ?

  • Who knows? Tolle, as enlightened as he might be, is only human, maybe wealth is something karmic he has chosen to experience. I think it would be quite a challenge for any of us, to have such public exposure, embodying wisdom and dealing with a growing wealth.
    A problem many of us have, is that we see money, and thus the accumulation of it, as bad. Money is just energy, flowing or not.
    As far as I’m concerned, I couldn’t care less about Tolle ‘s bank accounts. Why he collects so much money and what he does of it (not much by his sayings), would be more interesting, and even then, not so much the end result, which could be interpreted in so many ways, but the energy (vibration) he puts into it. Something no one can know, unless living with him.
    About Eckhart’s teaching and these questionable highly priced retreats, courses and so on, maybe we have to separate the man from the business. Maybe Tolle doesn’t control all of it, and maybe some people along the way are making money out of his teachings on his behalf. If I remember Osho ashram, there was a lot of dysfunctional ego based behaviours within it.

  • You are extremely bitter. There is absolutely nothing wrong with being spiritual and making a good living. This is not biblical times for crying out loud. You act as if being spiritual means you have to be poor. Why is it wrong to be wealthy? Is it wrong to be a politician and wealthy? What about a celebrity or athlete? If you are worried hes a charletan, then dont listen, move on. The fact you went the distance of writing this article just says you, yourself are pretty insecure. Are you struggling financially and thats why you worry about this so much? Get over yourself. your just mad because hes a spirtual teacher and making money? He doesnt have a cult for crying out loud. He wrote books about his experience and thoughts. How is that different from other authors? Fate made him a teacher because peoole appreciated what he had to say. You need to meditate and focus on not attaching to your own insecurities. Boo to you, sadsack!!

    • All methods lead to the same way? That’s a fool opinion. There are so many wrong ways on the world, where u can easily see what motivates people to preach, teach and writes books. At the first glance u will find always similarities. When u study Buddhism or Hindu philosophy eg u will notice many similarities between that big traditions, but u will notice too big differences.
      In Buddhism the only central point is the end of suffering. In many other traditions the end is described in other terms, the return to god, to become unify with Brahman…
      There is nothing wrong on different ways, but when authors use causeless plain unifications to satisfy the mind of people who are looking for someone who brings everything under one hut, u have to ask yourself about the competence about that teacher.
      There are teacher who’s philosophical background is absolute amazing and there are teacher who’s language is extremly plain but at once very deep.
      It is important to become clear about the authenticity of an teacher and his qualifying to teach people.

  • In one of et talks he even warns about being addicted to ur spiritual guru..i am from india and have seen many spiritual gurus,most of them claiming that their method to enlightment is the best. They all give their talk in such a way that we would want to buy their products or attend their yoga classes. But eckart tolle tells us all methods lead to the same place and the method does not matter..He tells us not to be addicted to any method or spiritual guru. In his talks he tells that watever he says are just pointers and we must not be attatched to them.. I think he is the only genuine spiritual guru..

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